20 Most Creative Ads on Buildings

You’ve probably already seen our huge list of World’s Strangest Buildings, and now it’s time to see how buildings can be creatively used  in advertising.

Yesterday I was walking by an office building and looked up and saw a huge sign on it: “Affection”. As it turns out, it’s the name of an IT company that is renting some office space in that building. However, from a mere mortal’s point of view, it may seem that the whole building belongs to them. [Read more…]

If a plain logo can have such a strong impact when placed on a building, this means that after putting some creativity in your message – it could have a tremendous success. Besides being on 24 hours a day, ads on buildings also target a specific audience according to location.

To sum up, building advertisements are BIG, powerful, location-based and always on. And if they are really good – they also end up here on Bored Panda.

So,  let’s take a look at 20 most creative examples of ads placed on buildings and afterwards tell us: which one do you like best?

1. Coop’s Paints (Insurance Ad)

Advertising Agency: TM Advertising , USA, Dallas

2. Wash Me

Alco – extremely concentrated industrial cleaning products. Advertising Agency: Alma, Santiago, Chile

3. Axe : Calendar

Advertising Agency: When Gee, Seoul, South Korea

4. In An Absolut World

Advertising Agency: TBWA Berlin

5. Allstate Insurance: Marina Tower

Advertising Agency: Leo Burnett Chicago, USA

6. Powerhouse Gym

Advertising School: Savannah College of Art & Design, Savannah, USA

7. Coca-Cola : Refresh On The Side Of Life

Advertising Agency: Maclaren McCann, Toronto, Canada (thanks Cutie)

8. Vodafone : Make The Most Of Now

Agency: BBH London

9. Anando Milk – Superhuman Powers

Advertising Agency: McCANN ERICKSON, Mumbai, India

10. Inception: The Dream Is Real

Advertising Agency: unknown

11. Lego Block

Advertising Agency: unknown

12. Check The Gas

Advertising Agency: unknown

13. Pepsi and Nescafe

Advertising Agency: unknown

14. Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto, Canada

15. Red Bull : City Scramble

Advertising Agency: Kastner & Partner, Sydney, Australia

16. Siemens Mixer

Advertising Agency: unknown

17. Nike Football

Advertising Agency: unknown

18. Nike Sport

Advertising Agency: unknown

19. Mini: Vending Machine

Advertising Agency: unknown

20. Kill Bill Vol. 1

TBWA Berlin

report

Read more: http://www.boredpanda.com/creative-ads-on-buildings/

20 More Clever Guerrilla Advertising Examples

Hey Pandas, are you ready for another dose of creative guerrilla advertising? We’ve handpicked another awesome collection of guerrilla marketing examples that we are eager to share it with you.

So put aside your bamboos, and prepare yourself for some serious inspiration! And if you’re one of those 99% of people who love creative advertising, you should also check out our previous lists of creative ads:

26 Brilliant Minimalist Print Ads

33 Clever and Creative Billboard Ads

17 Creative Double Page Magazine Ads

1. Alteco Super Glue: Steel Span Wire

Advertising Agency: DDB China Group Shanghai, China

2. Gillette: Fur Fur Away Towels

Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, our target audience gather in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea is the world’s first bath towel with holes in areas where you would usually find body hair.

Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season. (Advertising Agency: BBDO Proximity, Germany)

3. Quit: Premature Ending

An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: THE END. If you smoke, statistically your story will end 15% before it should. For help with quitting, call the Quitline 0800 002200. (Advertising Agency: Iris London, UK)

4. Y+ Yoga Center: Straw

Advertising Agency: Leo Burnett, Shanghai, China

5. Iberia: Teodor

Advertising Agency: Verve Comunicação, Brazil

6. Colgate Max Night: Pizza Box

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath. (Advertising Agency: Y&R, Paris, France)

7. Casinò di Venezia: Conveyor Belt

According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport. (Advertising Agency: AdmCom, Italy)

8. Simpson Movie: Escalator

Advertising Agency: unknown

9. Superette: Short shorts at Superette

DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand. (Advertising Agency: DDB, Auckland, New Zealand)

10. Durex Performa: Extra Time

Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance! (Advertising Agency: McCann Erickson, Bangkok, Thailand)

11. Hotwheels: Curl

Advertising Agency: Ogilvy & Mather, Bogota, Colombia

12. Oltimer Restaurants: Tunnel

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

13. Indus Pride: Beer Mug

(Advertising Agency: Ogilvy & Mather, Bangalore, India)

14. Mondo Pasta: Boat

To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge  stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)

15. The Sooner You Advertise Here, the Better

Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone.(Advertising Agency: Y&R Not Just Film, Amsterdam, Netherlands)

16. TV3 / Prison Break: Cake

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn’t that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, advertising agency have hidden a file within the cake.Once the file was removed, they were left with a simple message “Prison Break returns 19th Nov TV3″. (Advertising Agency: Colenso BBDO, Auckland, New Zealand )

17. The Prevention Beer Mug

Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, advertising agency redesigned the trademark beer mugs of their client Bernard brewery to reventatively warn its beer drinkers to not lose control over their drinking. (Advertising Agency: unknown)

18. ACAT Campaign Against Torture: Back Of Seats

“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.” (Advertising Agency: Advico Y&R, Zurich, Switzerland)

19. Slovak School Archery Club

Real red apples were placed on the heads of the statues in the most crowded areas in Bratislava. On the apples, a sticker invited people to visit sslk.sk, the archery club’s website. (Advertising Agency: Jandl, Bratislava, Slovakia)

20. Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

report

Read more: http://www.boredpanda.com/20-more-creative-guerrilla-advertisiments/

Another 25 Creative Ambient Ads

Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.

It may be hard to believe, but an average North American sees 3,000 ads per day [1]. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid.

Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years[2]. [Read more…]

However, some think “ambient advertising contains the seeds of its own destruction… because once the approach is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997.

Another problem is that “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998.

In the end, whilst not taking off in a huge way, ambient advertising shows no sign of going away. And to prove that – we collected Another 25 Creative Ambient Ads. Enjoy, and don’t forget to tell us what you think!

1. Master Magician’s Luggage

Advertising Agency: David&Goliath, USA

2. Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing

Agency: Grey G2/Group, Düsseldorf, Germany

STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising

4. McDonald’s: MacFries Pedestrian Crossing

Advertising Agency: TBWA Switzerland

5,6. Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

7. Supor Non-Stick Pans

Advertising Agency: Leo Burnett, Shanghai, China

Results: A rise in sales of 20% in the selected Shanghai malls.

8. Gillete: Hairy Elevator

Advertising Agency: Ponto de Criacao, Brazil

Prefer it this way? 98% of women do too.

9. Basketball Players Wanted

Advertising Agency: BBDO Russia

Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”

10. Dubai Metro: I Haven’t Left

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

I haven’t left Dubai, I just love the metro!

11. Wong Dog Food: Hand

Advertising Agency: Mayo Draft FCB, Peru

They had tied up a human arm in dog’s neck to prove the power and strength of the new dog food.

12. Nintendo Toilet Crosswords

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Nintendo transformed a bathroom into one big brain teaser.

13. Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

14. Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Within days the poster sites were completely full.

15. Motrin: Targets Your Pain. Where It Hurts

Advertising Agency: TAXI 2, Toronto, Canada

16. Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada

17. Ponytail Train Handle

Advertising Agency: Fortune Indonesia

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.

18. Altschul Orthodontics Gives You A Straight Smile

Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones

19. Real Woman In a Real Suitcase

Advertising Agency: Serviceplan, Germany

A real, living woman was forced in a crystal suitcase and afterwards put on a running baggage claims at various airports.

20. Bikini Waxing On The Third Floor

Advertising Agency: Tempo Advertising, Bucharest, Romania

21. Together We Get Rid Of Pounds

Advertising Agency: Euro Rscg Zuerich, Switzerland

22. KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

23. Xdress – Online Boutique For Male Crossdressers

Advertising Agency: Spring, Vancouver, Canada

Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

24. Divorce Lawyer – Sabina Stobrawe

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

Cool and Creative Ambient Ads Part I

Cool and Creative Ambient Ads Part III

report

Read more: http://www.boredpanda.com/creative-ambient-ads-part-2/

33 Cool and Creative Bus Stop Advertisements

It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first.

Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.[1]  Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.[2]

In addition to that [3]: [Read more…]

  • Bus Shelter Ads Are Always On. They work for you 24 Hours a day, 7 days a week.
  • Bus Shelter Advertising Offers Great Visibility. Drivers, pedestrians and bus riders all will see your ads.
  • Bus Shelter Ads Provide Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your ad.
  • Bus Shelter Ads Give Precise Geographic Targeting. If you do business locally and want to target local consumers, there’s no better advertising vehicle.

On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of one-way communication. But this is where advertiser’s creativity comes into play creating installation-based bus shelter ads which can do two-ways communication.[4] Interactivity and consumer’s involvement is the key to success here. Usually, people are bored to death waiting for a bus, so everyone would thank advertisers for giving a little game to play, and eventually maybe even buy the product later.

To sum up, bus shelters is a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Without further ado, let’s see  the 33 best practices of bus stop advertising and share our thoughts afterwards!

1. IKEA: Bus Stop

Advertising Agency: unknown

2. Guarana Antarctica: Net

Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues

Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup

3. Fisch Franke: Filled with Water and Real Fish

Advertising Agency: Publicis, Frankfurt, Germany

4. Le Lait: Milk Carton

Advertising Agency:  Nolin BBDO, Canada

5. Fiji Travel – Throw Away Your Clothes

Advertising Agency: TBWAOSLO, Oslo, Norway

6. Real Hip Hop: Black Power

“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, São Paulo, Brazil

7.Je*s Jeans – No Need to Bend Anymore

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

8.Fitness First (International Chain of Health Clubs)

Advertising Agency: N=5, Amsterdam, The Netherlands

9. Wonderbra: I Broke the Glass

Advertising Agency: Publicis Frankfurt, Germany

10. Movie up: Balloons

Advertising Agency: unknown

11. Free Coffee From April 20th till May 3rd

Advertising Agency: Cossette West, Canada

12. Asian Weeks till 24th August

Advertising Agency: DDB Helsinki, Finland

13. McDonald’s: Night

Advertising Agency: DDB Sydney, Australia

14. Norwegian Airline’s New Destinations: The Kilt

Advertising Agency: Volt AB, Stockholm, Sweden

15. Norwegian Airline’s New Destinations: The Sauna

Advertising Agency: Volt AB, Stockholm, Sweden

16. Apple Macbook Air: Swing

By Bruno Taylor

17. Calgary Zoo: Dinosaurs Alive!

“More real. More scary”. Advertising Agency: Trigger, Calgary, Canada

18. Australia Post: Personalize Your Post

Advertising Agency: M&C Saatchi, Melbourne, Australia

19. Coca-Cola Refrigerator Bus Shelter

“Open Happiness.” Real Coke bottles settled to the mock-up cold refrigerator. Advertising Agency: McCann Erickson Istanbul, Turkey

20. Hasbro Cluedo: How Does It Feels To Be Involved..?

“How does it feel to be involved in a crime.” Advertising Agency: DDB, Italy

21. Playstation Bus stop

This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown

22. Victoria Bug Zoo

This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. Advertising Agency: Rethink, Vancouver, Canada

23. Osram – Energy Saving Light Bulbs

Only use electricity when you need it. Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa

24. Alfa Romeo Helps Other People Sell Their Cars

Within days the poster sites were completely full. Advertising Agency: Duval Guillaume, Antwerp, Belgium

25. Coca-Cola: New Grip Bottle

Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.

Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France

26. Livegreen Toronto: Switch

“Hello, have you heard about livegreentoronto.ca?” Advertising Agency: Agency59, Toronto, Canada

27. First Poster That Responds To People Looking At It

“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany

28. Etv: Football World Cup

Bus stop ad promoting local tv channel live coverage of world cup 2006. Advertising Agency: unknown

29. Ecko Clothing: Bluetooth Graffiti

People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Advertising School: Design Factory International, Hamburg, Germany

30. 3M Security Glass

Break it and you can take $3 million in cash! The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass.

31. Rubbish Since Monday

Advertising Agency: Colenso BBDO, Auckland

32. Star Wars: Lightsabers

Advertising Agency: enVision, Aarhus, Denmark

Advertising Agency: unknown

33. Quiksilver: Ramp

A real skateboard ramp was mounted on the side of a typical danish bus shed providing pass time activities for the waiting passengers. (Agency: Saatchi & Saatchi, Copenhagen, Denmark)

If you liked these, you might want to check out new post: Creative Uses of Handles in Transit Advertising, or 30 Clever and Creative Bus Ads on demilked.

report

Read more: http://www.boredpanda.com/cool-and-creative-bus-stop-ads/

21 More Brilliant Minimalist Print Ads

Have you ever noticed that most of the greatest ideas, whether it’s business or design, are so simple and obvious that you wonder why you haven’t thought of it before!

As we mentioned in our previous article (see Brilliant Minimalist Print Ads (PART I)) Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. [Read more…]

Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising. It may sound a bit contradictory, but creating simple things often require much more brain power than the most complicated-looking stuff.

So, without further ado, let’s take a look at some of the best minimalist print ads, and if you like them – don’t forget to check out the Brilliant Minimalist Print Ads (PART I).

1. Bank Forum, Commerzbank: Chaos

Chaos. German style. Banking. German style. (Advertising Agency: Ogilvy & Mather, Ukraine)

2. Nori: Japanese Food From 11 AM

Japanese food, served from 11 a.m. (Advertising Agency: Markus Reklambyrå, Linköping, Sweden)

3. The Support Centers Union For Victims of Sexual Assault in Israel

Two seconds to spot are two seconds too late. (Advertising Agency: Mccann Erickson, Tel Aviv, Israel)

4. Boots Body Cream: Knees

For sexier knees. (Advertising Agency: McCann Worldgroup, Bangkok, Thailand)

5. Hubba Bubba: Mouth

180cm bubblegum. (Advertising Agency: DDB, Sydney, Australia)

6. K-Lynn Lingerie

2nd skin underwear. (Advertising Agency: JWT, Dubai, UAE)

7. Volkswagen Beetle Cabriolet: Logo

The new beetle cabriolet. (Advertising Agency: Bluedream Ad, Shanghai, China)

8. Have a Break. Have a KitKat

Have a break. Have a KitKat. (Advertising Agency: JWT London, UK)

9. Puma

Advertising Agency: unknown

10. Bayer Aspirin & Cafiaspirin

If it gets stronger, we get stronger. (Advertising Agency: Almap BBDO, Brazil)

11. Heinz: Tomato

No one grows Ketchup like Heinz. (Advertising Agency: McCann Erickson, London, UK)

12. Pringles Rice Infusions

Advertising Agency: Grey, Hong Kong

13. Sensodyne Toothpaste: Hard Hat

Advertising Agency: Callegari Berville Grey, France

14. Heineken: Social Networking Since 1873

Heineken Social Networking since 1873. (Advertising Agency: TBWANEBOKO, Amsterdam, Netherland)

15. Okamoto Condoms: Numbers of Pleasure

Nothing feels like everything. (Advertising Agency: Nexogen, Singapore)

16. Suzi Wan: Drop

Spicy sauce. (Advertising agency: CLM/BBDO Paris, France)

17. Mass Education: Russian Doll

When you educate a girl, you educate a family. (Advertising Agency: Triton Communications, Mumbai, India)

18. Welt Kompakt

Advertising Agency: Scholz & Friends, Germany

19. Colgate Dental Floss

Advertising Agency: Cerebro Y&R, Panama

20. Greenpeace: Bulb

Ordinary bulbs are killing the environment… Switch to Compact Fluorescent Lamps.( Agency: TBWARAAD, Dubai, UAE)

21. Peruvian League Against Cancer

Advertising Agency: Young & Rubicam, Peru

Brilliant Minimalist Print Ads (PART I)

 

Pringles Rice Infusions

 

report

Read more: http://www.boredpanda.com/creative-minimalist-print-ads-part-2/