Another 25 Creative Ambient Ads

Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.

It may be hard to believe, but an average North American sees 3,000 ads per day [1]. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid.

Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years[2]. [Read more…]

However, some think “ambient advertising contains the seeds of its own destruction… because once the approach is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997.

Another problem is that “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998.

In the end, whilst not taking off in a huge way, ambient advertising shows no sign of going away. And to prove that – we collected Another 25 Creative Ambient Ads. Enjoy, and don’t forget to tell us what you think!

1. Master Magician’s Luggage

Advertising Agency: David&Goliath, USA

2. Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing

Agency: Grey G2/Group, Düsseldorf, Germany

STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising

4. McDonald’s: MacFries Pedestrian Crossing

Advertising Agency: TBWA Switzerland

5,6. Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

7. Supor Non-Stick Pans

Advertising Agency: Leo Burnett, Shanghai, China

Results: A rise in sales of 20% in the selected Shanghai malls.

8. Gillete: Hairy Elevator

Advertising Agency: Ponto de Criacao, Brazil

Prefer it this way? 98% of women do too.

9. Basketball Players Wanted

Advertising Agency: BBDO Russia

Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”

10. Dubai Metro: I Haven’t Left

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

I haven’t left Dubai, I just love the metro!

11. Wong Dog Food: Hand

Advertising Agency: Mayo Draft FCB, Peru

They had tied up a human arm in dog’s neck to prove the power and strength of the new dog food.

12. Nintendo Toilet Crosswords

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Nintendo transformed a bathroom into one big brain teaser.

13. Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

14. Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Within days the poster sites were completely full.

15. Motrin: Targets Your Pain. Where It Hurts

Advertising Agency: TAXI 2, Toronto, Canada

16. Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada

17. Ponytail Train Handle

Advertising Agency: Fortune Indonesia

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.

18. Altschul Orthodontics Gives You A Straight Smile

Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones

19. Real Woman In a Real Suitcase

Advertising Agency: Serviceplan, Germany

A real, living woman was forced in a crystal suitcase and afterwards put on a running baggage claims at various airports.

20. Bikini Waxing On The Third Floor

Advertising Agency: Tempo Advertising, Bucharest, Romania

21. Together We Get Rid Of Pounds

Advertising Agency: Euro Rscg Zuerich, Switzerland

22. KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

23. Xdress – Online Boutique For Male Crossdressers

Advertising Agency: Spring, Vancouver, Canada

Client: is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

24. Divorce Lawyer – Sabina Stobrawe

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

Cool and Creative Ambient Ads Part I

Cool and Creative Ambient Ads Part III


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33 Cool and Creative Bus Stop Advertisements

It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first.

Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.[1]  Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.[2]

In addition to that [3]: [Read more…]

  • Bus Shelter Ads Are Always On. They work for you 24 Hours a day, 7 days a week.
  • Bus Shelter Advertising Offers Great Visibility. Drivers, pedestrians and bus riders all will see your ads.
  • Bus Shelter Ads Provide Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your ad.
  • Bus Shelter Ads Give Precise Geographic Targeting. If you do business locally and want to target local consumers, there’s no better advertising vehicle.

On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of one-way communication. But this is where advertiser’s creativity comes into play creating installation-based bus shelter ads which can do two-ways communication.[4] Interactivity and consumer’s involvement is the key to success here. Usually, people are bored to death waiting for a bus, so everyone would thank advertisers for giving a little game to play, and eventually maybe even buy the product later.

To sum up, bus shelters is a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Without further ado, let’s see  the 33 best practices of bus stop advertising and share our thoughts afterwards!

1. IKEA: Bus Stop

Advertising Agency: unknown

2. Guarana Antarctica: Net

Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues

Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup

3. Fisch Franke: Filled with Water and Real Fish

Advertising Agency: Publicis, Frankfurt, Germany

4. Le Lait: Milk Carton

Advertising Agency:  Nolin BBDO, Canada

5. Fiji Travel – Throw Away Your Clothes

Advertising Agency: TBWAOSLO, Oslo, Norway

6. Real Hip Hop: Black Power

“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, São Paulo, Brazil

7.Je*s Jeans – No Need to Bend Anymore

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

8.Fitness First (International Chain of Health Clubs)

Advertising Agency: N=5, Amsterdam, The Netherlands

9. Wonderbra: I Broke the Glass

Advertising Agency: Publicis Frankfurt, Germany

10. Movie up: Balloons

Advertising Agency: unknown

11. Free Coffee From April 20th till May 3rd

Advertising Agency: Cossette West, Canada

12. Asian Weeks till 24th August

Advertising Agency: DDB Helsinki, Finland

13. McDonald’s: Night

Advertising Agency: DDB Sydney, Australia

14. Norwegian Airline’s New Destinations: The Kilt

Advertising Agency: Volt AB, Stockholm, Sweden

15. Norwegian Airline’s New Destinations: The Sauna

Advertising Agency: Volt AB, Stockholm, Sweden

16. Apple Macbook Air: Swing

By Bruno Taylor

17. Calgary Zoo: Dinosaurs Alive!

“More real. More scary”. Advertising Agency: Trigger, Calgary, Canada

18. Australia Post: Personalize Your Post

Advertising Agency: M&C Saatchi, Melbourne, Australia

19. Coca-Cola Refrigerator Bus Shelter

“Open Happiness.” Real Coke bottles settled to the mock-up cold refrigerator. Advertising Agency: McCann Erickson Istanbul, Turkey

20. Hasbro Cluedo: How Does It Feels To Be Involved..?

“How does it feel to be involved in a crime.” Advertising Agency: DDB, Italy

21. Playstation Bus stop

This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown

22. Victoria Bug Zoo

This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. Advertising Agency: Rethink, Vancouver, Canada

23. Osram – Energy Saving Light Bulbs

Only use electricity when you need it. Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa

24. Alfa Romeo Helps Other People Sell Their Cars

Within days the poster sites were completely full. Advertising Agency: Duval Guillaume, Antwerp, Belgium

25. Coca-Cola: New Grip Bottle

Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.

Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France

26. Livegreen Toronto: Switch

“Hello, have you heard about” Advertising Agency: Agency59, Toronto, Canada

27. First Poster That Responds To People Looking At It

“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany

28. Etv: Football World Cup

Bus stop ad promoting local tv channel live coverage of world cup 2006. Advertising Agency: unknown

29. Ecko Clothing: Bluetooth Graffiti

People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Advertising School: Design Factory International, Hamburg, Germany

30. 3M Security Glass

Break it and you can take $3 million in cash! The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass.

31. Rubbish Since Monday

Advertising Agency: Colenso BBDO, Auckland

32. Star Wars: Lightsabers

Advertising Agency: enVision, Aarhus, Denmark

Advertising Agency: unknown

33. Quiksilver: Ramp

A real skateboard ramp was mounted on the side of a typical danish bus shed providing pass time activities for the waiting passengers. (Agency: Saatchi & Saatchi, Copenhagen, Denmark)

If you liked these, you might want to check out new post: Creative Uses of Handles in Transit Advertising, or 30 Clever and Creative Bus Ads on demilked.


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21 More Brilliant Minimalist Print Ads

Have you ever noticed that most of the greatest ideas, whether it’s business or design, are so simple and obvious that you wonder why you haven’t thought of it before!

As we mentioned in our previous article (see Brilliant Minimalist Print Ads (PART I)) Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. [Read more…]

Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising. It may sound a bit contradictory, but creating simple things often require much more brain power than the most complicated-looking stuff.

So, without further ado, let’s take a look at some of the best minimalist print ads, and if you like them – don’t forget to check out the Brilliant Minimalist Print Ads (PART I).

1. Bank Forum, Commerzbank: Chaos

Chaos. German style. Banking. German style. (Advertising Agency: Ogilvy & Mather, Ukraine)

2. Nori: Japanese Food From 11 AM

Japanese food, served from 11 a.m. (Advertising Agency: Markus Reklambyrå, Linköping, Sweden)

3. The Support Centers Union For Victims of Sexual Assault in Israel

Two seconds to spot are two seconds too late. (Advertising Agency: Mccann Erickson, Tel Aviv, Israel)

4. Boots Body Cream: Knees

For sexier knees. (Advertising Agency: McCann Worldgroup, Bangkok, Thailand)

5. Hubba Bubba: Mouth

180cm bubblegum. (Advertising Agency: DDB, Sydney, Australia)

6. K-Lynn Lingerie

2nd skin underwear. (Advertising Agency: JWT, Dubai, UAE)

7. Volkswagen Beetle Cabriolet: Logo

The new beetle cabriolet. (Advertising Agency: Bluedream Ad, Shanghai, China)

8. Have a Break. Have a KitKat

Have a break. Have a KitKat. (Advertising Agency: JWT London, UK)

9. Puma

Advertising Agency: unknown

10. Bayer Aspirin & Cafiaspirin

If it gets stronger, we get stronger. (Advertising Agency: Almap BBDO, Brazil)

11. Heinz: Tomato

No one grows Ketchup like Heinz. (Advertising Agency: McCann Erickson, London, UK)

12. Pringles Rice Infusions

Advertising Agency: Grey, Hong Kong

13. Sensodyne Toothpaste: Hard Hat

Advertising Agency: Callegari Berville Grey, France

14. Heineken: Social Networking Since 1873

Heineken Social Networking since 1873. (Advertising Agency: TBWANEBOKO, Amsterdam, Netherland)

15. Okamoto Condoms: Numbers of Pleasure

Nothing feels like everything. (Advertising Agency: Nexogen, Singapore)

16. Suzi Wan: Drop

Spicy sauce. (Advertising agency: CLM/BBDO Paris, France)

17. Mass Education: Russian Doll

When you educate a girl, you educate a family. (Advertising Agency: Triton Communications, Mumbai, India)

18. Welt Kompakt

Advertising Agency: Scholz & Friends, Germany

19. Colgate Dental Floss

Advertising Agency: Cerebro Y&R, Panama

20. Greenpeace: Bulb

Ordinary bulbs are killing the environment… Switch to Compact Fluorescent Lamps.( Agency: TBWARAAD, Dubai, UAE)

21. Peruvian League Against Cancer

Advertising Agency: Young & Rubicam, Peru

Brilliant Minimalist Print Ads (PART I)


Pringles Rice Infusions



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