‘#NBCFail lives!’ Hashtag returns as NBC skips live feed of Sochi opening

http://twitter.com/#!/JeremytheCamel/status/431790568553725952

As if we needed a reason for the #NBCFail hashtag to make a comeback. But here we are.

http://twitter.com/#!/Phi506/status/431805248319934464
http://twitter.com/#!/ManCaveMMA/status/431805489576689665

The opening ceremony of the Sochi Winter Olympics kicks off at 11 a.m. ET, but NBC is skipping the live stream for American viewers and will run a packaged broadcast at 7:30 p.m. ET on Friday. Because you need context or something.

Mark Lazarus, chairman of NBC Sports Group, said, “We want to put context to it, with the full pageantry it deserves.” So tape delay it is.

“We are looking to maximize the viewing experience for our audience,” said Lazarus, noting that NBCU was likely to “put snippets of it out throughout the day” for people curious about the proceedings.

NBCU’s decision to air every athletic contest live ends a longstanding company practice of saving much of the best stuff of the Olympics for broadcast on the company’s flagship network during primetime.

More from Mashable:

NBC Universal executives explained that streaming the grandiose ceremony so early in the day (U.S. viewers on the East Coast would have seen it at 11 a.m.) would be both confusing and underwhelming.

The Verge asks, “Will #NBCFail trend once again?

http://twitter.com/#!/__meggles/status/431789865055686656

Chances are good.

http://twitter.com/#!/mghutty/status/431804087219523584
http://twitter.com/#!/JVSylvester/status/431788659365265408
http://twitter.com/#!/JoseAnd911World/status/431768280182054912
http://twitter.com/#!/MatthewAltamura/status/431787844965642241
http://twitter.com/#!/TheRealJTfor3/status/431796619890008064
http://twitter.com/#!/tornow/status/431802544986525698
http://twitter.com/#!/Kestner01/status/431805052055851008
http://twitter.com/#!/JDigos24/status/431801355242455040
http://twitter.com/#!/carolinepilgrim/status/431801965459156992

Evergreen tweet:

http://twitter.com/#!/mouseymcglynn/status/431792852100599808

Read more: http://twitchy.com/2014/02/07/nbcfail-lives-olympics-tradition-returns-as-nbc-skips-live-feed-of-sochi-opening-ceremony/

‘Holy crap’: Ole Miss fan has epic meltdown over loss to LSU [video]

http://twitter.com/#!/JohnnyBalok/status/526206309449089024

 

She really hates milk too.

He’s at least sleeping on the couch.

It’s all about the sportsmanship.

Heh.

Read more: http://twitchy.com/2014/10/26/holy-crap-ole-miss-fan-has-epic-meltdown-over-loss-to-lsu-video/