If you watch TV, you’ve likely heard one of alternative singer Meiko’s songs on Grey’s Anatomy, Pretty Little Liars, So You Think You Can Dance, The Vampire Diaries, Awkward and a slew of other shows.
Today, she’s premiering on Mashable an animated video for “Leave the Lights On,” the lead single from her sophomore album The Bright Side. Meiko — who in 2008 became an early artist on Myspace Records — initially released a non-animated video for the song in April (see below).
Meiko enlisted artist Stephen Tolfrey to create the haunting cartoon version of “Leave the Lights On.” He previously whipped together a fun animated video for Belle & Sebastian’s cover of The Primitives’s “Crash.”
“I want to try new ways of reaching out to different audiences on the Internet,” Meiko tells Mashable. “I remember being little and not having a lot of access to Internet; I love that it’s easier for kids to find music now.”
Meiko is helping people find her music through her Facebook, Tumblr and Twitter pages. “It’s the Bermuda Triangle,” she says half-jokingly, pointing out it’s vital to unplug and step away from the screens sometimes.
For music discovery apps, Meiko uses Pandora, Spotify, SoundHound and Shazam. “Spotify has been my BFF,” she says, noting she jams to “Dirty South” hip-hop.
Critics appear to be digging Meiko’s return. Back in April, for example, MTV Buzzworthy writer Brad Stern proclaimed “Leave the Lights On” as “one of the best songs of 2012 thus far.”
Meiko would love to hear the single make its way onto Grey’s Anatomy or Shameless.
What do you think of Meiko’s animated music video? Does it top the original one? Chime in.
Read more: http://mashable.com/2012/08/21/meiko-leave-the-lights-on-animated-video/