More than a week after news surfaced that the once popular site Digg was purchased for $500,000 by Betaworks, its new parent company said it will be rebuilding it from scratch in the next six weeks. And it wants your help.
“We are a startup team with ambitious principles and we need to move quickly,” according to the post on rethinkdigg.com. “The old Digg infrastructure was expensive and it afforded us little latitude to innovate and build at a fast clip. So four weeks ago, we set an a aggressive goal to move to a new infrastructure by August 1. We are starting with a fresh code base — it’s modern, it’s fast and it’s shiny and new.”
The team — made of 10 engineers, designers and editors by a team at News.me — said that “after an adrenaline and caffeine-fueled six weeks,” it plans to roll out the latest version.
“With this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet — and we want your help.”
The company urges Digg fans to take a short survey to help it strategize the redesign. Questions range from evaluating the quality of stories on the homepage, if you would recommend the current version to a friend and what type of phone you own.
“We care because Digg represented the messiness of the Internet at its best,” the site said. “It showed us that, out of the noise and the clutter, between the lolcats and the Kim Kardashian stories, a passionate but uncoordinated group of strangers could come together to create something coherent and substantial.”
It continued: “Alone, each of these individuals had no following, but together they were able to capture a global audience with stories that the mainstream media had mistakenly deemed unimportant. Digg is worth protecting. To do that, we need your help, your input and your support.”
What would you like to see on the new Digg? What worked with the last version and what didn’t? Let us know your thoughts in the comments.
BONUS: Digg: The Rise and Fall of an Internet Darling
Read more: http://mashable.com/2012/07/20/digg-rebuild/